Who I work with
I work with retailers and organisations who are developing and selling products to enhance the Creative Operations process. I also speak at retail events.
Key services (Retail)
This is an overview of my core services. Please contact me for more detailed information.
Helping retailers see their product content through their customers’ eyes
The best way to evaluate how well your content is performing. I audit content by mapping content into the customer shopping missions to understand how well you are:
- Delivering the brand story consistently across the customer journey
- Making it easy for customer to understand and shop your range
- Providing customers access with the right content at the right time
- Ensuring customers understand your products
Developing product content guidelines
Providing clarity around what content needs to be produced and why, and delivering consistency to customers across products:
- How to tell the brand story across all content format
- What content to create to support the core shopping missions
- Defining your best in class product experience
- SEO friendly copy & content
In-house content workshops and training
Improve your in-house content skills and process:
- Understand your content in the context of your competitive marketplace
- The content audit framework – learn how to evaluate your content in terms of its quality & effectiveness
- How to get more content out of the content production process
- Best practice content briefing
- Managing content budgets and understanding the value of content formats
Retail experience: ran Argos in-house production studio and ran their content strategy development programme
Content strategy development: Argos, B&Q, Travis Perkins, Office Depot/Viking,Wilko
Content production expert: Have produced content for, B&Q, DFS, Ideal Standard, O2, Pets at Home, Boohoo, Tesco, Wilko
If you would like more information about my experience and services, please contact me at email@example.com
Key Services (Creative Operations Products)
Site blogs, social campaigns, prospect proposals.
I specialise in ensuring that the sales and marketing process communicates effectively with the target audience and is clearly communicating the benefits of the product or service in the context of how their organisation will benefit, and more importantly, how their customers will benefit.